Cookie Policy
Effective date: 20 August 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow a site to recognize your browser across page views and, in the case of analytics cookies, to distinguish one visitor's sessions from another's. This policy explains which cookies aptus.in ("the Site") uses and why.
2. Cookies We Use
The Site currently uses cookies for one purpose: analytics, via Google Analytics (GA4). We do not use cookies for advertising, retargeting, or cross-site tracking, and we do not use cookies to store your form submissions.
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 2 years |
_ga_<container-id> | Google Analytics | Persists session state for GA4 property | 2 years |
_gid | Google Analytics | Distinguishes visitors within a 24-hour window | 24 hours |
3. Google Analytics
We use Google Analytics to understand how visitors find and use the Site — which pages are viewed, how long visitors stay, and which chapters (Build, Operate, Understand, Secure, Trust) generate the most interest — so we can improve the Site's content and structure. Google Analytics collects information such as your approximate location (derived from IP address), device and browser type, and on-site behaviour, and processes it under Google's own privacy terms. See Google's Privacy & Terms for details on how Google handles this data.
4. Managing Cookies
When you first visit the Site, you're asked to accept or decline analytics cookies via a banner. No Google Analytics script loads, and no analytics cookies are set, unless you accept — your choice is remembered so you won't be asked again on future visits. You can change your mind at any time:
You can also control or delete cookies through your browser settings. Most browsers let you block cookies entirely, block third-party cookies only, or delete cookies after each session. Because this varies by browser, we recommend consulting your browser's help documentation:
You can also opt out of Google Analytics specifically, across all websites, using the Google Analytics Opt-out Browser Add-on. Note that blocking cookies may affect how the Site's usage data is measured, but will not prevent you from browsing or submitting forms on the Site.
5. Changes to This Policy
We may update this Cookie Policy as our use of cookies changes. The "Effective date" at the top of this page reflects the most recent revision.
6. Contact Us
Questions about this Cookie Policy can be directed to:
Aptus
91Springboard, 5th Floor, Trifecta Adatto,
21, ITPL Main Rd, Garudachar Palya,
Mahadevapura, Bengaluru, Karnataka 560048, India
Email: [email protected]
For how we handle personal data more broadly, see our Privacy Policy.